IN THE NEWS
ClickZ - Online Event Advertising
Venture Beat - Avanoo and Spongecell Try to Make Banner Ads That We Won’t Hate
Mashable - Spongecell Ads Turn Banners into Bookmark Button
People Like to Share - What Are the Limits to the Social Web?
Adthropology - Banner Ads as Tools
Adverlab - Bookmarkable Banners with Reminders from Spongecell
Brand Flakes for Breakfast - Banner Ads as Tools
Goodness in Sharing - Serve Me a Chance to Participate
Businessuu - Spongecell Ads Turn Banners into Bookmark Buttons
Adotas - How Marketers Can Start Speaking With-Not to-Customers
Mediapost - Interpublic Teams With Web 2.0 Firm Spongecell
I-Media - Word of Mouth-Empower or Cower
Mediapost - Online Marketing Daily- Grassroots Politics for a New Generation: What Can We Learn From the Primary Elections?
Summit Daily News - Provider’s Clearinghouse facilitates ’social recycling’
Adotas - Spongecell Brings Users to Club Cielo
Entertainment Marketing Letter - Yari Sees 40% Email Opt-In
Interactive Communications Blog - Spongecell Brings Your Datebook To Facebook
RECENT MEDIA
{Jamiroquai}
Million Music Marketing - ‘Spongcell Revolutionizes Event Sharing’
Mashable.com - ‘Bands, Free Music, and a Web 2.0 Driven Site’
dmeurope.com - ‘Jamiroquai to launch social networking-enabled site’
Pocket-Lint - ‘Jamiroquai Goes Web 2.0′
CreativeMatch - ‘Virtual sanity with Jamiroquai’s Web 2.0 fan site’
{Yari Film Group}
DMNews - ‘Nailed It’
{Facebook}
TMCnet - ‘Spongecell Extends Publishing to Include Facebook’
adotas - ‘Spongecell Brings Your Datebook To Facebook’
Reuters - ‘Spongecell Extends Publishing to Facebook’
{Spongecell Promote}
TechCrunch - ‘SpongeCell, an Ajax Calendar’
PRESS RELEASES (right-click to Download PDF
Small and Mid-Size Business 3/26/08
USER TESTIMONIALS
“The first time we used Spongecell to promote an event we saw an increased attendance of nearly 10%. We’re now using the interactive marketing software as part of our social marketing campaign on MySpace and Facebook. All we have to do is upload the widget, sit back and it does all the work of collecting data as well as tracking engagement. We’ll be able to retain and attract clubbers by targeting each segment with customized communications – from emails to SMS. Even better, clubbers often come in groups and they’ll be able to share our information easily within their network.” - Nicolas Matar, Owner - Cielo
“We wanted to promote our movie ‘Final Season’ and needed a web-based tool that could identify, promote, track and communicate with our audience in a meaningful way. Spongecell enabled us to automate the whole process—RSVPs, emails, manage comments, and within days we had an event page that allowed film-goers to request information, get a free movie ticket and forward invitations to others. A phenomenal 40% of people opted in for information about the movie and all 50-plus screenings sold out across the country. We have never before seen such a positive result from an interactive campaign and look forward to using Spongecell to promote events in the future. - Matt Gilhooley, director of Online Operations, Yari Film Group, one of the largest independent film distributors in North America
“Spongecell has be a life saver and now when I promote my events it only takes an hour instead several days using my regular email.” - Joe Mode, Independent Promoter
“one of the coolest things I’ve seen on the Internet for a very long time” - Squash
“Spongecell is adding artificial intelligence aspects to turn natural language into structured calendar entries, and has a nice mobile interface” - TechCrunch
“I give Spongecell a five star rating.” - AustinCast
“a robust yet light weight solution with lots of exciting plans for the future.” - Data Mining
“fast and simple to use” - Emily Chang