About Spongecell
Spongecell builds software to make event marketing simpler and more effective.
The company was founded in 2005 by a team composed mostly of Carnegie Mellon Computer Science graduates. After launching a groundbreaking natural language web calendar in 2006, they took funding from a group led by Halo Venture Partners, including The Interpublic Group of Companies (IPG) and the Pilot Group. Spongecell Promote, launched earlier this year, has already been used in campaigns by the Yari Film Group and Lucky Jeans.